Marketing Communications

Every company or organization has a corporate culture. This part of business
is defined with style, vision or philosophy. A strong and vital corporate culture is a valuable asset for any organization. A comprehensive marketing communications program, as part of a complete business plan, can effectively tap this resource. An internal communications program is accomplished by
clear and consistent communication with all employees. Company goals, style
and messages need to be understood and accepted from top to bottom.
External marketing communications are orchestrated to create a vivid impression with key publics and market segments.

Media Relations

Our approach to media relations is based on over twenty-five years of experience in the field. Our communications are always well researched and executed with style and vigor. We do not mass produce press releases. Each one is written with care and the intention of maximizing placement opportunities. Each aspect of our public relations program is handled with enthusiasm and persistence.

In our ever changing business environment, clients employ Media Relations to gain support and understanding in key audiences; to ward off or turn around a crisis; or to promote their corporate image. Pike & Company works closely with clients, so they can take full advantage of marketing opportunities and growth potential.

Joint Promotion

One of the most gratifying parts of marketing communications is implementing a successful Joint Promotion between profit and nonprofit organizations. Participation in cosponsored promotional charitable events creates a win/win program for both the corporation and nonprofit organization.

The profitable corporation presents a positive public image and becomes a vital force in the community. Corporate sponsored special events are designed to contribute to marketing goals through selection of an appropriate charity and producing an event that reaches targeted audiences as event participants.

The nonprofit organization benefits by receiving public exposure, an expanded base for fund-raising, and in the case of a special event, recognition and direct donations.

Direct Mail & Advertising

Direct Mail doesn't have to pander to be effective. A creative, well-designed package with strong copy is a cost effective way to reach your target market.

Concept and design determine the quality of direct mail, not the final cost of the printed material. Effective targeting, a well-defined sales message and design that cuts through the clutter all contribute to the success of a direct mail program.

Direct mail can be created to reflect the image your company wants to project.
It doesn't have to mean junk mail. Creative direct marketing achieves excellent results - it can open new markets, and be the most effective means to reach well-defined market segments.

   Creative Services

    Creativity, technology and business savvy are the elements that make effective business communications.
    Our contract designers employ electronic publishing as well as traditional design and production methods.

    We produce web sites, brochures, create corporate images and develop logos. We also design and produce
    newsletters — from copywriting to printing. We produce your print and radio advertising and more.

   The advantage of choosing Pike & Company for yourcreative projects is the combination of business experience,
   knowledge and creativity. The result is excellent communication.